Self-ordering for food and beverages in amusement parks, integrated with ticketing and retail
Today's visitors to amusement parks, zoos, and museums expect more than just exciting attractions. They want to enjoy their experience without waiting in line and be able to find their way around easily. Convenience plays a particularly important role in the food and beverage (F&B) sector. Long lines at snack bars or confusing ordering processes are detrimental to the atmosphere and cost operators revenue. The solution is self-ordering. Whether at a self-service kiosk or directly in the park app, guests can order food and beverages quickly, individually, and without detours.
However, it is not only the user interface that is crucial, but also complete integration with ticketing and retail. This is exactly what COMBASE's KORONA software offers, which is used in amusement parks and cultural institutions in collaboration with ToucanTix.
Self-ordering: convenience for visitors and efficiency for operators
With self-ordering, guests select their food and drinks on a touchscreen or in the mobile app. Images, descriptions, and individual options make it easier to choose. Payment is made directly during the ordering process. This means shorter waiting times for visitors and a significant reduction in the workload for service staff.
For operators, the use of F&B kiosks brings several advantages: higher customer satisfaction, smooth kitchen operations, and increased sales through upselling and cross-selling.
The integrated workflow with KORONA
The KORONA platform combines all steps in the ordering process into one seamless workflow:
1. Ordering at the kiosk or in the park app
Guests view the current menu, select their dishes, and pay immediately. Changes to menus or prices are visible in real time. Discounts are advertised here as soon as the customer's ticket is scanned, self-ordering also helps to measure visitor flows.
2. Production in the kitchen
The order is automatically displayed on the kitchen display system. The kitchen team starts preparing the food immediately. Errors due to manual transfer are eliminated and the kitchen can work efficiently.
3. Order Ready Screen
As soon as the food is ready, the order number appears on the pickup screen. Guests know immediately that their food is ready and can pick it up without asking.
4. Integration with ticketing and retail
All transactions run on one platform. Visitors use a single customer account for tickets, food, and souvenirs. Operators get a complete picture of their sales across all channels.
Advantages for parks and zoos
- Less staffing: Employees are relieved of the burden of taking orders and can concentrate on service quality.
- Higher sales: Additional offers, menu deals, and dessert suggestions can be easily integrated into the ordering process.
- Central control: Prices and products are maintained once and are immediately available at all points of sale.
- Uniform database: Ticketing, F&B, and retail are interlinked, enabling meaningful analyses.
- Flexible scaling: From a small bistro in an escape room to large-scale catering in an amusement park, the system can be adapted to any size.
Why integration is crucial
Many systems on the market operate as isolated solutions. Ticketing, catering, and shops run separately, which leads to additional work and a lack of transparency. With KORONA software from COMBASE, everything is combined on one platform. This opens up new possibilities such as combination tickets with meal vouchers, dynamic pricing for snacks, or discount promotions in the souvenir shop.
The close integration of ticketing, F&B, and retail is unique and ensures a holistic visitor experience. Guests perceive the park as perfectly organized, while operators efficiently exploit sales potential.
All in all: self-ordering as a success factor
Self-ordering is more than just a technical gimmick. It improves the visitor experience, increases sales, and makes kitchen and service processes more efficient. Complete integration with ticketing and retail is crucial.
With the KORONA platform from COMBASE, ToucanTix offers the right solution for amusement parks, zoos, and cultural institutions that want to offer their guests a consistent experience from admission to the menu to souvenirs.
